At Propsoch, we pride ourselves on going the extra mile to ensure transparency and unbiased advisory to our homebuyers.
We do this by ensuring that we don’t appear spammy by not pushing our customers to make decisions they’re not fully confident about.
So, you might be wondering, how does Propsoch get its money?
Our Loyalty Reward Program is an added step to build on that trust for those who choose to spend their homebuying journey with us.
If you choose a property in a prime micromarket or a developing micromarket, or if you choose a Grade A developer or a Grade C developer, it’s all the same to us.
What we discuss:
- How can you book a home through Propsoch?
- What is Propsoch's loyalty reward system?
- Why did Propsoch choose this business model?
How Can You Book a Home Through Propsoch?
The Guided Homebuying Program at Propsoch contains 5 stages all the way from understanding your preferences to getting the keys to your dream house.
- Discovery
We understand your needs and preferences. Here is where we find out your budget, family structure, future plans, must-haves, nice-to-haves, location preferences, and so on.
Our subject matter experts will guide your needs through an understanding of the market and will help you set expectations from the get-go.
- Shortlisting
After setting a list of expectations, our advisors will then guide you through your options in the market and help you shortlist 4-6 top properties.
This is an average number of properties that homebuyers like to shortlist before they make a commitment to visit them, but there’s no limit on the number of properties you can shortlist.
- Site Visits
As the name suggests, our market experts will accompany you on site visits of your shortlisted properties, where they can represent you and ask your pressing questions.
- Deep Dive
Of all the visited properties, our experts will then analyse your choices and help you understand every property in depth.
This is where our Peace of Mind report comes in, where we analyse 80+ technical parameters like carpet efficiency, pricing analysis, Vastu compliance, neighbourhood analysis, lighting & ventilation analysis, site challenges and many more.
By doing so, you will have a better understanding of the clear pros and cons of every shortlist and make an informed decision to move forward with the best property of your choice.
- Negotiation & Booking
In the final stage, we negotiate with developers to get you the best deal possible. Post-booking, we offer legal and home loans support so that your entire journey is seamless.
So, you might be wondering, how does Propsoch get its money?
This is where the Loyalty Reward comes in.
Propsoch Loyalty Reward System
Our revenue stream comes from the referral fees we get when you book a property through us. This comes from developers for bringing in homebuyers to their properties.
In order to ensure unbiased advisory, we cap our referral fees at ₹1.5L/Cr.
What this means is that we only collect ₹1.5L for every crore of the property value, and give the rest to you.
If you book a property of ₹2.5 Cr and our referral fees is 3%, we make roughly ₹3.75L, and we give the rest of the ₹3.75L back to you.
Why Did Propsoch Choose this Business Model?
- We don’t benefit from the choice you make. If you choose a property in a prime micromarket or a developing micromarket, or if you choose a Grade A developer or a Grade C developer, it’s all the same to us.
- We don’t push you towards any single property in a way that’s not beneficial for you. It’s all in your favour.
- Explicit way of building trust with our customers, as this is a tangible way in which we’re telling you that we’re not playing tricks under the board.
Want to find out more about the returns you can get? Check our loyalty reward calculator.
Final Thoughts
Homebuying is a difficult process where the industry puts you through countless worries. At Propsoch, we’re committed to reducing the worry instead of adding onto it.
When you’re making important decisions around choosing the right home in the right location, the last thing we want is for you to doubt your advisor.
Our loyalty reward system is our declaration that you can let us guide you through this market filled with uncertainties and take you to getting the keys to your dream home.
Propsoch Business Model FAQs
Is Propsoch really unbiased?
To ensure that we remain unbiased, we started a loyalty reward program to cap our referral fees. This means that we make the same amount no matter what property you book.
Why should I choose Propsoch?
Propsoch has industry experts and in-house architects, which means that it is operated by people who understand real estate in and out. You will save time, money and sanity by choosing Propsoch.
How does Propsoch make money?
We get referral fees of 2-4% when you book a property through us. We cap it at ₹1.5L for every crore of the property value and give the rest to our homebuyers.
