What is Fair Pricing & Why Is It Missing in Indian Real Estate?

Around 81% homebuyers in India are concerned about pricing, and fair pricing in real estate is largely dependent on who you ask. Find out how you can make better decisions.

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What is Fair Pricing & Why Is It Missing in Indian Real Estate?
Fair Pricing in Indian Real Estate | Propsoch

India's real estate market is expected to hit $1 trillion by 2030, making it a fast-moving industry where malpractice and frauds are too common. As per the Homebuyer Sentiment Survey, H1 2025 by ANAROCK, of 8,250 Indian homebuyers, 81% are “Concerned” with rising prices and affordability within which 47% of them are “Very Concerned”. 

PC: Homebuyer Sentiment Survey, H1 2025 by ANAROCK

In Indian Real Estate, Bangalore is one of the dominating cities accounting for 17% of sales in 2025. It’s a volatile market and rising property values causes uncertainty regarding quoted prices. 

If you take a cross section of Bangalore Real Estate dealings, then you will find that most homebuyers struggle with fully understanding the breakdown of prices. Fast decision-making prevails in this industry and important information that you should’ve known beforehand goes by unsaid.

Buyers don’t have the transparency to understand the price tag behind their homes. What can you do in this situation? This blog will help you understand what fair pricing means in real estate - for which we’ve introduced the Fair Price Calculator at Propsoch.

Confusion Around Fair Pricing in Real Estate 

Say you’ve visited 3-4 properties in your journey. Whenever you ask for the price, they give you a quote that’s way beyond what you expected. When you point out the inconsistency, they validate their quote by giving reasons like “It’s because we have modern amenities” or “It’s because we’re so close to launch”. 

Even if you enquire about a similar unit within the same building, then it would be a completely different set of justifications. It’s rarely ever a clear breakdown that makes sense. 

If you go to a similar property, they might have completely different pricing and they’ll say it’s because of the “market rate”. Homebuying is stressful enough as it is and unclear pricing only adds to the confusion.

Site visits are accompanied with overwhelming details and it’s difficult to keep track of everything, let alone ask the right questions. 

Is Fair Pricing What You Think It Is?

Pricing could vary based on factors like possession timeline, launch stage, future infrastructure, etc., but it could still be higher or lower compared to another project that is very similar. 

Could a modular kitchen be the reason? Or a pet park could be why. But another project with the same amenities could be a few lakhs cheaper. Or it’s a different scenario where your project is extremely cheap compared to another project: is there something you’re missing?

There isn’t a whole picture to verify this information, and chasing sellers for every project you shortlist is a lengthy and exhausting process.

Pricing confusion → Lack of transparency → Lack of buyer confidence

Pricing is one of those pain points in Bangalore Real Estate that doesn’t seem to get any better. Random numbers with no explanation on top of hidden costs takes away any clarity from the process. 

What Fair Pricing Actually Means in Real Estate

There are endless possibilities of why a quoted price could be the way it is. When there are multiple people telling you what’s fair and what’s not, it’s challenging to find an unbiased opinion.

In simple terms, this is what fair pricing means:

When a quoted price is relative to a similar unit in similar projects in similar conditions, then that makes the price fair.  

Basically, you cannot compare a grade A developer with a grade B/C developer. Even down to the specifications, you cannot compare two properties that don’t use the same quality of materials or have the same amenities. Additionally, park space, unit density, open space are all factors that influence pricing. 

Fair pricing doesn’t mean cheap pricing. Consider two projects in the same location and take the table below as a pure example:

Project

Project A

Project B

Price

1.2Cr

1.7Cr

Developer

Grade B

Grade A

Unit Density 

85 units/acre

53 units/acre

Carpet Area (sq ft)

842

950

Open Space

30%

70%

Neighbourhood

Next to a graveyard

Good neighbourhood 

It is obvious that Project B is a much better option and that is precisely our point. Project A’s pricing seems very inflated while project B has fair pricing in comparison.

If a project is reasonably priced considering the features or amenities and isn’t drastically different from other projects, then that makes it fair. 

How Homebuyers Try to Fill the Gap in Fair Pricing

Buyers largely resort to doing the pros and cons themselves but there isn’t one single place with all the information for efficient comparison. You could ask your friends but unless they’re experts in real estate, their guess is as good as yours. 

Communicating with brokers might give you additional information but ultimately they only look out for themselves. For such an investment where you need price appreciation, you also need to think about how the project will fare in the next 5-10 years as well. 

On top of the struggles of homebuying, all of these factors add to the already high level of effort. Personally going through government websites and requesting clarity from brokers is a slippery slope which could end up costing you time. 

What a Fair Pricing Framework Looks Like in Real Estate

Thoroughly understanding these pain points is why experts at Propsoch created the Fair Price Calculator. With our tool, you can compare up to 5 projects within a single location and see if the price is fair compared to other projects. 

Here are the elements that we consider while giving ratings: 

  • Brand
  • Location
  • Possession 
  • Specifications 
  • Amenities
  • Unit
  • Design

Not only that, you can evaluate every single aspect of your project and give it a composite score that you can then contrast with other projects in the area. Each project will have its own standalone rating based on several factors, so you won’t have to worry about arbitrary ratings that can change with what projects are around.

Fair Price Calculator with a composite score for subject property and comparison with 5 other projects.

In this particular comparison, you can see that the subject project has scored a fairly high score on the tool, but it’s ever so slightly below the Fair Price Range. This is relevant because there are other projects in the area with lower price/sq ft but with the same composite score.

When You Should Use the Fair Price Calculator

Shortlisting properties and site visits are very time consuming processes. You can use this tool to support your process in a very efficient way. You might be impressed with a project, but you might not have seen a similar project in the vicinity. 

It gives you awareness and a widened understanding of the market. If you use this tool during your shortlisting process, then you can make a concise list with the best possible options for your needs. The tool will reveal any information that you may have missed during your personal research. 

NoteCheck Fair Price for Any Project

The best strategy is to use this tool combined with your own discretion. Your pros and cons rely on your preferences. You might not mind a grade B/C developer or you might not be fussed about high-level design or specifications. The tool will present all of the information to you so you can make a decision that suits you. 

Final Thoughts

It’s very difficult to get 100% transparency in an industry like Real Estate especially when you can’t verify information yourself. For such a big investment it’s important to know the right facts, specifically where your property stands with others in the same micromarket. 

Comparing projects can help you get a deeper understanding of what you can expect from properties in the area, and can put you at ease if it’s similar. We are on a journey to empower homebuyers with information and make them less at risk of frauds or misinformation and ultimately minimise any buyer remorse.

We understand how challenging and emotionally exhausting the homebuying journey is. This is why Propsoch is dedicated to encouraging transparency and hard verifiable knowledge. 

Try our Fair Price Calculator to understand whether your shortlisted properties are priced fairly and if there’s another property that is more suited to your needs.

FAQs

What is the concept of fair pricing?

When a quoted price is relative to a similar unit in similar projects in similar conditions, then that makes the price fair.

How is fair price calculated?

Fair price is calculated on the basis of the value that a property provides across 7 factors like brand, possession, amenities, unit, location, design, and specifications. Its comparison with similar projects is also factored into the calculation.

Where does the Fair Price Calculator work?

The tool currently works only for apartments in Bangalore that are RERA-approved and part of the researched project database at Propsoch.

How reliable are the results?

The tool uses a weighted scoring model built by the research team at Propsoch. It’s designed to give you a realistic estimate not just an average by adjusting for quality, brand, and other factors.

What property types can I compare?

Only RERA approved apartments can be compared. The tool doesn’t yet support villas, plots, or commercial projects.

What if I still have questions after using the tool?

You can book a consultation call with one of the architect-advisors at Propsoch to discuss your results and next steps.

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