You’ve shortlisted, compared, visited sites, and even stress-tested your options with the POM Report. Now comes the first real step toward claiming your dream home: EOI (Expression of Interest).
Sounds formal? Don’t worry, it’s simpler (and safer with us) than it looks.
What EOI Is?
Think of EOI as a soft reservation. It tells the builder, “Hey, I’m seriously interested in this unit, keep it aside for me.”
👉 You’re not committing to a lifetime decision yet. You’re just taking the house off the open shelf while you get the last bits checked.
Why It Matters
- Unit Lock-In: No more sleepless nights worrying someone else will grab it.
- Cooling-Off Space: You still get time for legal, financial, and family checks.
- Priority Access: On allotment day, EOI holders get first pick before the crowd.
How It Works (Step by Step)
- Pick Your Unit (backed by your POM confidence).
- Fill a Simple Form with your details.
- Pay a Small Amount (usually ₹50K–₹2L, varies by project).
- Get an Acknowledgement Slip from the builder, your proof that the unit is reserved.
💡 Important: This amount is typically adjusted in your booking later. And yes, cancellation policies vary, so always double-check terms.
Where Propsoch Fits In
EOI is where excitement peaks and mistakes happen. We help by:
- Reviewing the EOI document before you sign.
- Flagging hidden terms (like refund rules).
- Ensuring you only put money down once you’re fully informed.
Basically, we keep the “expression” in Expression of Interest and cut out the nasty surprises.
Risks To Avoid By Being Exact
- No guarantee of allotment: high-demand launches allocate only a portion of EOIs. Keep a plan-B unit.
- Hype pricing: Rates can shift between EOI and allotment. Compare total costs, not just base rates.
- Vague identifiers: “pool-facing 2BHK” is not a unit code.
- Refund friction: unclear terms = slow returns.
- Pretend portals & titles: pay only to official accounts, verify RERA once issued.
Smart moves (quick list)
Do
- Cross-check unit codes across every doc and WhatsApp share.
- Screenshot all price breakups and timestamp them.
- Block your EOI expiry on a calendar; set reminders.
- Keep a plan-B (and why it’s acceptable).
Don’t
- Sign booking/registration paperwork at EOI stage.
- Rely on verbal “we’ll manage” promises.
- Transfer to personal accounts or unverified links.
- Ignore cancellation clauses or fee triggers.
Timelines (reality check)
Holds are short; launches can be long. Between pre-launch buzz and allotment, 3–4 months is common. Approvals or market shifts can stretch it. Plan for that.
The Fun Way to Think About It
EOI is like adding your dream home to cart… but instead of “Buy Now,” it’s “Hold for Me While I Decide.”
What’s Next?
Once your EOI is in, the next big step is Booking & Agreement to Sell, the official handshake with the builder. (More on that in the next blog.)
